Two Sites. Six Brands.
The Uber Eats Relaunch.
A two-location consolidation proposal for Patri Hammersmith and Patri Northfields — built on 22 months of operating data, three new virtual-brand launches, and a playbook to get ahead of the Uber Eats algorithm.
One restaurant per app. Two restaurants. Twenty-two months. Time to consolidate.
The honest read on the existing Uber Eats footprint and the gap to potential.
Patri runs two restaurants on Uber Eats today — Hammersmith and Northfields — both with active accounts and a 22-month trading history. The partnership has been the foundation. May 2025 was the proof: HM hit £6,357 sales with 170 orders, NF hit £4,129 with 102 orders. The platform works; the operation has been single-brand to date and is ready to scale into a multi-brand architecture.
The consolidation plan is straightforward: six virtual brands live on each site. Three already trade elsewhere in the Patri Group (Patri Artisan, Patri Express, Rice Bowl Company). Three are purpose-built for Uber's audience composition — Tiffin Planet (daily-meal subscription · per tiffinplanet.co.uk), Biryani Planet (Hyderabadi biryani on the bone · for Indian customers · Behrouz template), and Biryani Junction (Pakistani biryani and curries for the wider South-Asian audience). Same kitchens. Six storefronts each. Twelve storefronts in total. India runs the weekly operating cadence; Patri brings founder-led brand and operational commitment.
The partnership has the foundation. The relaunch builds on it.
22 months of trading. Active accounts. May 2025 peaks. The platform has held up its side — we are now bringing the operator commitment to match.
Patri Hammersmith has held its standing on Uber across 22 months of trading, including a clean May 2025 peak of £6,357 sales and 170 orders. Patri Northfields hit £4,129 in the same May 2025 window. April 2026 reconfirmed HM's volume capability at £2,934 with 78 orders, even under operational drag. AOVs of £38 (HM) and £41 (NF) sit comfortably above the £35 threshold for quality-listing treatment by the algorithm. India has been the consistent account contact and the support stack has been honoured for its contracted periods. This proposal builds on that platform — not a reset, but a relaunch package matching the operator commitment we are now bringing.
Patri × Deliveroo · Acton Editions
Multi-brand virtual kitchen consolidating from 15 brands to 4 hero brands. Targeting £10k/week. 22 months of operating data. Founder-led growth proposal live at patri.mom/deliveroo.
Patri × Uber Eats · HM + NF
Two physical sites consolidating to a 6-brand multi-brand architecture. Targeting £8,747/wk combined. Same founder commitment. Same operating cadence. To be hosted at patri.mom/uber.
The two pitches are mirrors of each other. Patri is committing the same level of operational seriousness to both platforms — multi-brand architecture, weekly cadence, audited menus, hero-SKU discipline. We are scaling on both, with the brand mix optimised for each platform's audience.
Hammersmith and Northfields — separate stories.
Two restaurants. Two catchments. Two distinct paths to £4-8k/week.
Patri Hammersmith
Urban professional catchment · evening / late-night skew · May 2025 peak £6,357 · April 2026 £2,934.
Patri Northfields
Residential South-Asian density · family / subscription fit · May 2025 peak £4,129 · rebuild candidate.
How we get ahead of Uber's ranking system.
Twelve operating moves. Independent of any commercial concession from Uber.
£56k of Year-1 concession. Specific operator commitment.
Nothing exotic. The standard relaunch stack Uber offers when an operator is committing meaningful new investment.
In return, Patri commits to: £8,747/wk combined Gross by Q4 2026 · 6 brands live on both sites · AOV ≥ £20 weighted · Customer rating 4.5+ · Plus member share ≥ 45% · 30-day repeat rate ≥ 50% · Labour discipline ≤ 22% of Gross · Site #3 consideration if metrics hit by Q1 2027.
Four documents. One pack.
Use them in this order. Each has a specific audience and purpose.